Our Work
(What we do)
(a)
Athlete Management
We manage a select roster of high-performance athletes, overseeing brand strategy, contract negotiation, creative, and ventures. Our work integrates narrative positioning, investment-led partnerships, and post-retirement positioning to build long-term value.
(b)
Athlete Equity & Long-Term Value
We work with athletes to build ownership and participation in the value they create, structuring intellectual property, equity participation, and long-term economic opportunities beyond traditional sponsorship or salary-based models.
(c)
Institutional & Brand Advisory
We advise brands, teams, leagues, and institutions on athlete strategy, partnership design, and athlete-led storytelling. Our work positions athletes as long-term partners rather than short-term marketing assets, with a focus on alignment, credibility, and durable value.
(d)
Strategic Creative & Brand Direction
We set creative and brand direction at the intersection of sport and culture, shaping how athletes, teams, and institutions show up in the world. Our work spans brand architecture, narrative development, campaign leadership, and creative decision-making, with a focus on building cultural relevance and long-term brand equity rather than one-off moments.
(e)
The 3XV Platform
3XV operates a media and access platform at the intersection of sport, culture, and capital. Through original media and selective programming, the platform creates access to athletes, founders, and senior sports business leaders, connecting conversation to investment thinking, partnership formation, and long-term value creation across the sports ecosystem.
(a)
Athlete Management
We manage a select roster of high-performance athletes, overseeing brand strategy, contract negotiation, creative, and ventures. Our work integrates narrative positioning, investment-led partnerships, and post-retirement positioning to build long-term value.
(b)
Athlete Equity & Long-Term Value
We work with athletes to build ownership and participation in the value they create, structuring intellectual property, equity participation, and long-term economic opportunities beyond traditional sponsorship or salary-based models.
(c)
Institutional & Brand Advisory
We advise brands, teams, leagues, and institutions on athlete strategy, partnership design, and athlete-led storytelling. Our work positions athletes as long-term partners rather than short-term marketing assets, with a focus on alignment, credibility, and durable value.
(d)
Strategic Creative & Brand Direction
We set creative and brand direction at the intersection of sport and culture, shaping how athletes, teams, and institutions show up in the world. Our work spans brand architecture, narrative development, campaign leadership, and creative decision-making, with a focus on building cultural relevance and long-term brand equity rather than one-off moments.
(e)
The 3XV Platform
3XV operates a media and access platform at the intersection of sport, culture, and capital. Through original media and selective programming, the platform creates access to athletes, founders, and senior sports business leaders, connecting conversation to investment thinking, partnership formation, and long-term value creation across the sports ecosystem.
(a)
Athlete Management
We manage a select roster of high-performance athletes, overseeing brand strategy, contract negotiation, creative, and ventures. Our work integrates narrative positioning, investment-led partnerships, and post-retirement positioning to build long-term value.
(b)
Athlete Equity & Long-Term Value
We work with athletes to build ownership and participation in the value they create, structuring intellectual property, equity participation, and long-term economic opportunities beyond traditional sponsorship or salary-based models.
(c)
Institutional & Brand Advisory
We advise brands, teams, leagues, and institutions on athlete strategy, partnership design, and athlete-led storytelling. Our work positions athletes as long-term partners rather than short-term marketing assets, with a focus on alignment, credibility, and durable value.
(d)
Strategic Creative & Brand Direction
We set creative and brand direction at the intersection of sport and culture, shaping how athletes, teams, and institutions show up in the world. Our work spans brand architecture, narrative development, campaign leadership, and creative decision-making, with a focus on building cultural relevance and long-term brand equity rather than one-off moments.
(e)
The 3XV Platform
3XV operates a media and access platform at the intersection of sport, culture, and capital. Through original media and selective programming, the platform creates access to athletes, founders, and senior sports business leaders, connecting conversation to investment thinking, partnership formation, and long-term value creation across the sports ecosystem.