Building the next
generation.

(Sport. Culture. Capital.)

3XV Sports is an athlete management and investment company operating at the intersection of sport, culture, and capital. We work with a select group of high-performance athletes and aligned brands through strategic management, creative direction, media ownership, and commercial partnerships to turn performance into long-term, generational value.

(About us)

3XV builds long-term value around elite talent.

Through athlete management, creative direction, strategic partnerships, and platform development, we design careers and ventures built for long-term value.

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Athlete Management

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Athlete Management

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Athlete Management

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Athlete Equity & Long-Term Value

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Athlete Equity & Long-Term Value

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Athlete Equity & Long-Term Value

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Institutional & Brand Advisory

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Institutional & Brand Advisory

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Institutional & Brand Advisory

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Strategic Creative & Brand Direction

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Strategic Creative & Brand Direction

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Strategic Creative & Brand Direction

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The 3XV Platform

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The 3XV Platform

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The 3XV Platform

The 3XV Model

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Performance to Ownership

We structure athlete careers so performance and cultural relevance translate into ownership, equity participation, and long-term economic stake.

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Performance to Ownership

We structure athlete careers so performance and cultural relevance translate into ownership, equity participation, and long-term economic stake.

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Performance to Ownership

We structure athlete careers so performance and cultural relevance translate into ownership, equity participation, and long-term economic stake.

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Narrative as Infrastructure

We shape athlete narratives through creative direction, media ownership, and platform strategy, ensuring value is represented accurately and sustained over time.

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Narrative as Infrastructure

We shape athlete narratives through creative direction, media ownership, and platform strategy, ensuring value is represented accurately and sustained over time.

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Narrative as Infrastructure

We shape athlete narratives through creative direction, media ownership, and platform strategy, ensuring value is represented accurately and sustained over time.

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Value Creation

We work across the sports ecosystem to structure partnerships, platforms, and ventures that create durable value beyond individual careers.

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Value Creation

We work across the sports ecosystem to structure partnerships, platforms, and ventures that create durable value beyond individual careers.

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Value Creation

We work across the sports ecosystem to structure partnerships, platforms, and ventures that create durable value beyond individual careers.

Impact in Numbers

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Owned and operated audience across athlete & platform channels

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Owned and operated audience across athlete & platform channels

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Owned and operated audience across athlete & platform channels

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Major championships, including the Olympic Games, World Championships, Asian Games, and Arab Championships.

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Major championships, including the Olympic Games, World Championships, Asian Games, and Arab Championships.

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Major championships, including the Olympic Games, World Championships, Asian Games, and Arab Championships.

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History-defining moments developed and amplified for athletes & brands in 2025

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History-defining moments developed and amplified for athletes & brands in 2025

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History-defining moments developed and amplified for athletes & brands in 2025