Building the next
generation.

(Sport. Culture. Capital.)

3XV Sports is an athlete management and investment company operating at the intersection of sport, culture, and capital. We work with a select group of high-performance athletes and aligned brands through strategic management, creative direction, media ownership, and commercial partnerships to turn performance into long-term, generational value.

Connect with us

Athletes

(a)

Football

Oday Dabbagh

(a)

Football

Oday Dabbagh

(b)

Taekwondo

Zaid Kareem

(b)

Taekwondo

Zaid Kareem

(c)

Track

Noureddine Hadid

(c)

Track

Noureddine Hadid

(d)

Track

Layla Almasri

(d)

Track

Layla Almasri

View all

(About us)

3XV builds long-term value around elite talent.

Through athlete management, creative direction, strategic partnerships, and platform development, we design careers and ventures built for long-term value.

(a)

Athlete Management

(a)

Athlete Management

(a)

Athlete Management

(b)

Athlete Equity & Long-Term Value

(b)

Athlete Equity & Long-Term Value

(b)

Athlete Equity & Long-Term Value

(c)

Institutional & Brand Advisory

(c)

Institutional & Brand Advisory

(c)

Institutional & Brand Advisory

(d)

Strategic Creative & Brand Direction

(d)

Strategic Creative & Brand Direction

(d)

Strategic Creative & Brand Direction

(e)

The 3XV Platform

(e)

The 3XV Platform

(e)

The 3XV Platform

Our Work

The 3XV Model

(01)

Performance to Ownership

We structure athlete careers so performance and cultural relevance translate into ownership, equity participation, and long-term economic stake.

(01)

Performance to Ownership

We structure athlete careers so performance and cultural relevance translate into ownership, equity participation, and long-term economic stake.

(01)

Performance to Ownership

We structure athlete careers so performance and cultural relevance translate into ownership, equity participation, and long-term economic stake.

(02)

Narrative as Infrastructure

We shape athlete narratives through creative direction, media ownership, and platform strategy, ensuring value is represented accurately and sustained over time.

(02)

Narrative as Infrastructure

We shape athlete narratives through creative direction, media ownership, and platform strategy, ensuring value is represented accurately and sustained over time.

(02)

Narrative as Infrastructure

We shape athlete narratives through creative direction, media ownership, and platform strategy, ensuring value is represented accurately and sustained over time.

(03)

Value Creation

We work across the sports ecosystem to structure partnerships, platforms, and ventures that create durable value beyond individual careers.

(03)

Value Creation

We work across the sports ecosystem to structure partnerships, platforms, and ventures that create durable value beyond individual careers.

(03)

Value Creation

We work across the sports ecosystem to structure partnerships, platforms, and ventures that create durable value beyond individual careers.

Connect with 3XV

Impact in Numbers

(a)

0k+

Owned and operated audience across athlete & platform channels

(a)

0k+

Owned and operated audience across athlete & platform channels

(a)

0k+

Owned and operated audience across athlete & platform channels

(b)

Major championships, including the Olympic Games, World Championships, Asian Games, and Arab Championships.

(b)

Major championships, including the Olympic Games, World Championships, Asian Games, and Arab Championships.

(b)

Major championships, including the Olympic Games, World Championships, Asian Games, and Arab Championships.

(c)

History-defining moments developed and amplified for athletes & brands in 2025

(c)

History-defining moments developed and amplified for athletes & brands in 2025

(c)

History-defining moments developed and amplified for athletes & brands in 2025

Let's talk